Sustainability is a Good Look: Sustain your Style!

Sustainability is a Good Look: Sustain your Style!

There’s a lot to talk about in the context of fashion. For years, we’ve to let our personalities dictate what we wear and the wardrobe we own. But now that the message is clear, how much longer will we keep establishing fashion as this emblem of identity and reflective awareness?

Fashion sustainability has always been a hot topic. If reports are to be believed, 10% of global carbon emissions and is one of the leading consumers of water, you can already bet that these figures outweigh all of the maritime shipping and international flights combined. Precisely because of this, climate watchdogs and vegan activists have been more adamant about how brands should approach the production of clothing and style accessories.

According to one study, it can take up to 200 tones of fresh water per ton of dyed fabric, and up to 20,000 liters of water are needed to produce just 1 kg of cotton.

As clothing is becoming disposable, we tend to generate more and more textile waste. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.

Also to note, the soil is a fundamental element of our ecosystem. Unfortunately, the fashion industry is one of the major reasons for degrading the soil!

The question remains: is the fashion industry going greener?

The answer is yes, but it is struggling.

Fashion is an expansive universe in itself and its coverage encompasses several layers. We can also only admire local brands like Maya eco, Eco Fits, Eco Emporium is a few of the examples of clothing lines that are working toward sustainability.

Unfortunately, despite the commitment, many of the biggest names in fashion are still unable to let go of perilous processes. Things like non-biodegradable packaging, dangerous chemicals, the global export and import of goods, and the unnecessary use of too much water all add to the worsening environmental consequences.

Experts predict that in the next 30 years, adverse effects are expected to drastically increase. A lot of industry players are more vocal about their efforts to keep it green, but we need an influx of actionable strategies if we’re hell-bent on actualizing sustainability. The more we eliminate the production of unimportant clothing trends, the easier it will be for us to attain environmental plausibility. 

What can we do to help?

Lucky for us, there is no shortage of resources when it comes to everything eco-friendly, sustainable, and earth-supportive. Let's see a few ways to make a sustainable look more beautiful!

  • It should also be in our best interest to keep promoting the merits of upcycling, too. It reduces the amount of waste and pollution!
  • Think twice before throwing out your clothes. Sometimes with a bit of imagination, one can redesign their clothes.
  • Always donate the clothes whenever you feel like helping
  • Put the clothes in the recycling bin, whenever possible!
  • Buy less, buy better quality, and recycle!
  • Always choose organic fibers and sustainable brands 
  • Always keep an eye on washing the clothes like a normal person waste around 60,000 liters of water every year on washing!

Sustainability is a responsibility of not just an individual but a community as a whole and we can only ever get there if we continue to talk about this cause. Though sustainable fashion remains a niche market, one thing is certain: the future is looking greener.

REFERENCES hand cloth apparel




Comments (1)


Yasmeen Alkandari Leader At 08:53 AM On July 7, 2020

Wow! 200 tonnes of fresh water for dyed fabric! That's a lot. Great article Asiyaa and very nicely written. I really hope we all try to commit to the tips you've added to help sustain the fashion industry. I also hope we see the fashion industry moving towards green fashion faster!

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