The Bloom Hour(n,) Is an offline bimonthly networking event catered to serve SEEDS Platform members and non-members on topics that are related to the sustainable built environment.
On Dec 4th 2019, Seeds Platform held their first bloom hour event at AlHamrah tower. AlHamrah tower has participated in this event along with KFH as strategic partners. Tatayab, The Behavior Change and Earth Roastery were the event sponsors.
Mr Saud Alrakhayes during his talk
The seminar was presented by Mr. Saud Alrakhayes, the founder and senior behavior strategist, under the topic of: Taking it from Awareness to Behavioral Change.
Saud shared the principles of marketing campaigns of behavioral change and he gave examples of marketing campaigns within the region of Kuwait, how the marketing campaigns of behavioral change might backfire instead of changing the community behavior if you did not study and address the selected segment, audience and the issue.
Mr Rashed Almubarak particiting in the social behaviour exercise
The Earth Roastery marketing video discussed the environmental case, the story of Khaled, the largest tire graveyard in the world is in Kuwait. The video can be watched on the following link:
Ms. Yuser Almutawa, SEEDS Platform COO, giving Mr Saud his participation award
SEEDS Platform Team